Medical research is highly dependent on the quality of clinical trials and tests. It has been always challenging for researchers to reach out to relevant audiences and recruit participants for their studies. Learn from the experience of marketers at Karolinska Institutet in Sweden on how they employed social media marketing and search engine ads to solve this problem. A few concrete case studies will be presented with tips and tricks on how to succeed with online marketing for recruiting of study participants.

Elena helps researchers within life science at Karolinska Institutet to target their messages to relevant audiences to drive medical research forward. She hold a Master degree from Stockholm university in media and communications and have a background in journalism, marketing and entrepreneurship. The last ten years of her career she has been focusing on social media marketing, effective web communication and lead generation.