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Conference programme


You can check here the conference programme.

NUASkom programme

13:00-18:00 Conference registration at Scandic Hotel Julia, Eerikinkatu 4, Turku

  • Academic Walk (departure time 14:00, meeting point Turku Cathedral, stairs to main entrance)
  • Medieval Turku and Turku Castle (departure time 13:45, bus transportation leaving from Scandic hotel Julia)
  • Sauna Excursion (departure time 13:30, bus transportation leaving from Scandic hotel Julia)
18:00 WELCOME RECEPTION at Arken, Tehtaankatu 2, Turku
8:30 – 9:00 LATE REGISTRATION (Natura lobby, University of Turku)
Natura: Vesilinnantie 5, 20500 Turku
Agora: Vesilinnantie 3, 20500 Turku
9:00 – 9:30 OPENING SESSION (Lecture Hall IX, Natura)
Welcome from the Vice-rector Gunilla Widén, Åbo Akademi University and Vice-rector Kalle-Antti Suominen, University of Turku. Practical information on the conference.
9:30 – 10:30 KEYNOTE (Lecture Hall IX, Natura)
Gitte Gravengaard: The effective and efficient communications advisor of the future
10:30 – 11:00 BRIEFING, COFFEE AND TEA (Natura lobby)
11:00 – 12:30 SEMINARS / WORKSHOPS 1

Gitte Gravengaard: The competent communications advisors working with researchers (workshop), (Lecture Hall XX, Agora)

Jesper Bang Vinther & Kenneth Welling Johansen: How do UCPH meet people – working with photos and texts following our principle of experience (seminar), (room 247, Agora)

PANEL – Communication directors: Waste of money or valuable conselling? Student recruitment revisited. (Lecture Hall IX, Natura)
Jón Örn Guðbjartsson, Director of the Division of Marketing and Public Relations, University of Iceland
Mathias Henrik Eidberg, Communications manager, University of Oslo
Thurid Eriksson, Communication Manager, Communications, Åbo Akademi University
Birgitte Lyhne Broksø, Head of Communications Faculty of Science at the University of Copenhagen
Ingrid Persson, Head of Communication, Malmö University
Moderator Pauliina Mikkonen, Head of Recruitment and Marketing, University of Helsinki 

12:30 – 13:15 LUNCH (Restaurant Galilei, Agora)
13:15 – 14:30 CIRCUS SESSIONS (EACH 20 min + 10 min for questions X 2) (13:15-13:45 & 14:00-14:30)

Jessica Bloem: Using video clips to inspire researchers to communicate (Lecture Hall XXI, Agora)
Davíð Fjölnir Ármannsson
: Gamification in Science Communication (Lecture Hall X, Natura)
Michelle I. Greene: Student recruitment – Creating cooperation between competitors (room 246, Agora)
Karenina Kriszat: The conflict of the Carl von Linné bench at the Natural History Museum in Oslo (room 250, Agora)/CANCELLED
Elena Krivovyaz: Revolutionizing medical research by using online marketing techniques (room 251b, Agora)
Clara Lykkegaard: ”How to communicate job perspectives to students – a career exhibition”. (room 248, Agora)
Anastasia McAvennie: Creating an immersive digital campus experience for a global audience (Lecture Hall IX, Natura)
Jørgen Thune Johnsen: How to combine marketing and research communication (room 251c, Agora)
Liisa Reunanen & Ilari Sääksjärvi: Researchers on the stage – collaboration with Turku City Theatre (room 251a, Agora)
Torill Sommerfelt Ervik: Making fun science podcasts (room 247, Agora)
Heidi Väliaho: How to build a community with internal communications? (Lecture Hall XX, Agora)

14:30 – 15:00 COFFEE AND TEA/ NETWORK (Natura lobby)
15:00 – 16:00 SEMINARS 2

Jesper Falkheimer: Strategic communication 2022: Trends and New Ways of Working (seminar), (Lecture Hall IX, Natura)
Tiina Raevaara: Can a thriller writer tell something essential about science? (seminar), (Lecture Hall X, Natura)
Siv Anniken Røv: How we work with reputation? (seminar), (Lecture Hall XXI, Agora)

16:00 – 16:10 CLOSING OF THE DAY
18:30 Conference dinner at Ruissalo Shipyard (Bus transportation to city center at 00.00)
Address to Ruissalo Shipyard: Hevoskarintie 23, 20100 Turku (
5 kilometres from city centre).

Please notice!
Ferry to conference dinner has been cancelled due to the weather.
New departure time 18.30!
Bus transportation from conference hotels: Scandic Julia, Scandic Hamburger Börs and Sokos hotel Seurahuone.
9:00 – 9:15 OPENING SESSION – GOOD MORNING and Instagram winner (Lecture Hall IX, Natura)
9:15 – 10:30 KEYNOTE (Lecture Hall IX, Natura)
Crisis communication in the digital risk society
Lilly Korpiola
Media strategist, author and CEO of Strategist company Recado, Finland
10:30 – 11:00 COFFEE AND TEA / NETWORKING (Natura lobby)
11:00 – 12:15 CIRCUS SESSIONS (EACH 20 min + 10 min for questions X 2) (11:00-11:30 & 11:45-12:15)

Jón Örn Guðbjartsson: Rebranding the University of Iceland (Lecture Hall X, Natura)
Sanna Ala-Kortesmaa: Science communication: Who listens to whom? (Lecture Hall XX, Agora), CANCELLED
Hafdís Björg Hjálmarsdóttir & Vera Kristín Vestmann Kristjánsdóttir: Developing Knowledge in Rural Places (room 249, Agora)
Magnus Jando & Jessica Bloem: The Knowledge Bar – taking research out of the labs and lecture halls (room 247, Agora)
Kjartan Melheim: One Ocean Expedition (room 251c, Agora)
Michael Munch: Honestly speaking”The Student Journey” (room 246, Agora)
Hanna Mäkinen & Ulrika Ström: It´s all about the money, or is it?- Engaging students in marketing and communications, event planning (room 251b, Agora)
Mari Ratia: Using Reddit as a platform for science communication (Lecture Hall IX, Natura)
Hanna Solberger: Drawing research – an alternative way portraying professors and their work on film (Lecture Hall XXI, Agora)
Anitta Pirnes & Anne Tapanainen: Building a living strategy – how to get everyone onboard? (room 250, Agora)

Kati Toivanen: How research themes drive our science communication at the University of Helsinki (room 248, Agora), CANCELLED

12:15 – 13:00 LUNCH (Restaurant Galilei, Agora)
13:00-14:00 SEMINARS / WORKSHOPS 3

Sara Arvidson and Anna Maria Fleetwood: Teaching researchers communication – start a doctoral level! (seminar), (Lecture Hall IX, Natura)
Lilly Korpiola: Crisis in practice “Emotions and affects in the hybrid media system”. (workshop), (room 247, Agora)
Lene Håhr Jensen: Community management and how to handle criticism and trolls on social media (workshop), (room 250, Agora)
Katrin Arnadottir & Sanna Kähkönen: Bring your own template (workshop), (room 249, Agora)


14:00 – 14:10 BREAK (Natura lobby)
14:10 – 15:10 KEYNOTE (Lecture Hall IX, Natura)
2049: A Trailblazing Time Travel

Nicklas Hermansson, Editor-in-chief, Nomofomo, Sweden
15:10 – 15:15 CLOSE UP SESSION (Lecture Hall IX, Natura)

Please note that the programme is subject to changes.