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Jørgen Thune Johnsen

How to combine marketing and research communication

The Norwegian university sector is changing, and the University of Bergen (UiB) needs to communicate the unique qualities of the university. In 2021 the UiB celebrated its 75-year Anniversary. They launched a big branding campaign, addressing some of the highlights from their research history.

In this circus UiB will present how they broke diverse and complex research communication down to short marketing messages, with the intention to brand the university. UiB will also show how the 75 year brand was used consistently in everything from marketing, events, websites, speeches and social media, in that way strengthen the impact of the communication.

And did it have an effect? Join the circus to find out!

What I Do

Senior Advisor and Group coordinator at the Communication Division at the University of Bergen. Works with branding, marketing and student recruitment.