As a multidisciplinary research university with eleven faculties, the University of Helsinki has an abundance of topics to communicate. To profile the university and enhance the impact of research and education, we defined five strategic research themes on which we concentrate in communications. In this session I will walk you through how we formulated the themes, how we now work around them and what the results are so far. In a nutshell: how we have learned to work more strategically.

Kati Toivanen is communications manager at the University of Helsinki, in charge of strategic research themes. Kati’s background is in journalism, and she has worked for newspapers and magazines, for example developing online communities around media brands. Kati holds a master’s degree in literature and is a Reuters Institute for the Study of Journalism alumni.