Universities put a lot of resources into marketing to attract new students. Maybe it is time we challenge ourselves to find a more modern approach to the communication assignment and where communication is most useful for ultimately recruiting students? At this seminar, we discuss how we can develop collaboration to attract more people to higher education. One perspective is supporting communication during the student journey, another is digital opportunities for future recruitment.

Ingrid Persson, Head of Communication Malmö University

Kenneth Wall, Head of Communication Södertörn University

Kicki Strand, Head of Communication Mid Sweden University